Since Rick Carney opened Fashion Xchange in Brookfield about two years ago, his inventory of name-brand consignment items has been devoid of prom dresses.
"A lot of people come in and ask if we take prom dresses," Carney said. "The problem is that (prom) is just one event a year, and it's a unique dress. It's difficult to just wear out."
This year, however, Carney has rented enough retail space adjacent to Fashion Xchange to display up to 500 prom dresses that will be sold on consignment.
Fashion Xchange is accepting gently used dresses, and Prom Xchange, as the temporary business is called, will open once there is enough inventory.
"As soon as I get 200 or 250 gowns, we'll open (Prom Xchange) on a selling basis.
"It's a win-win for everybody. The girls who have a dress they wore once have an opportunity to get some money back. It also allows someone else to realize some cost savings," Carney said.
Prom Xchange - conveniently located in a former boutique outfitted with dressing rooms - will be in operation on Fridays, Saturdays and Sundays for three or four months.
"With the economy the way it is, I'm cautiously optimistic this is going to be a good thing," Carney said.
Spring is traditionally the busiest time of year for Fashion Xchange. If all goes according to plan, an expansive inventory of prom dresses for as much as 70 percent off the original price will draw even more traffic to the store in coming months.
Just the Facts
WHAT: Prom dresses and accessories will be sold at Prom Xchange, a temporary business endeavor by Fashion Xchange owner Rick Carney. Dresses are being collected at Fashion Xchange.
WHERE: The Plaza, 17115 W. Bluemound Road
WHEN: Prom Xchange will be open Fridays, Saturdays and Sundays beginning in late January and continuing through April 22.
CONTACT: (262) 784-2650
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Business Spotlight: Bowling is about families, including the Posnanski family at Bluemound Bowl
- Business Spotlight: Workout efficiency is stressed at Fitness Revolution
- Business Spotlight: Skiin brings science to bear on cosmetic improvements
- Business Spotlight: Commerce State Bank knows its way around business growth
- No job too small adds up to a full-time job
- Business Spotlight: Elm Grove wood studio lets the creative juices flow
- Business Spotlight: Fred Astaire's grace lies behind every step
- Flower design drew event planner back to the business she loved
- Brookfield Business Spotlight: Wilson Center embraces the risks inherent in the arts
- Brookfield Business Spotlight: At Walters', a suit is at its best when it's wet
- Business Spotlight: Sunset Playhouse has come a long way
- Business Spotlight: Cookies by Design
- Business Spotlight: Can learning be fun? The owners of The Learning Shop believe it can!
- Brookfield Business Spotlight: With 170 years behind it, Laacke & Joys has a wealth of experience
- Business Spotlight: New owner hopes to continue Elm Grove tailoring shop's high standards
- Business Spotlight: Healthworks Wellness Center in Brookfield
- Business Spotlight: Elm Grove's Mystic Ireland celebrates the culture of the owner's homeland
- Business Spotlight: Paper Envy is not a paper tiger in the personalized stationery business
- Business Spotlight: Renovators Ltd. of Elm Grove has a program for every construction job
- Brookfield Business Spotlight: 9Round fitness center