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Extended stay hotel backed in Brookfield

May 28, 2014

The Town of Brookfield's Plan Commission Tuesday unanimously recommended a new hotel in the business park between Larry Court and Watertown Road.

A 107-room Home2Suites extended stay hotel has been proposed to occupy about three acres. The four-story building is expected to be 64,680 square feet.

The hotel will be owned and operated by Kinseth's Hospitality, a hotel management company based out of North Liberty, Iowa. Kinseth's Hospitality operates 80 hotels throughout 13 states.

"Home2Suites is a development that Hilton started about three to four years ago. Every hotel in the Home2 family is brand new. Right now, they're one of the fastest growing hotel chains in the U.S.," Kinseth Hospitality Vice President Bruce Kinseth said. "We're very excited about this brand and being able to bring it to Brookfield."

Home2Suites is an extended stay hotel, which specializes in providing hotel amenities for longer periods of time to its guests.

"All the rooms will have the ability to produce food with stoves, refrigerators and microwaves. We will still have all the standard hotel amenities, like a pool and complimentary breakfast," Kinseth said. "It will be a tremendous new addition to the marketplace compared to standard hotels. We think we can lead the market in occupancy."

Kinseth Hospitality is working with Goerke's Park LLP in development of the hotel. Kinseth estimated the hotel would create around 20 jobs for the area.

Town of Brookfield Commissioner Eric Halbur noted his own observation that extended stay hotels are becoming more popular.

"You used to see a few rooms in a hotel that were set aside for extended stays, and now it's one of those things that has really caught on in (recent) years," Halbur said. "Now people are just doing extended stay hotels as a brand."

Kinseth noted that visits to the hotel would not necessarily all be extended stays.

"About half of our stays will be one to four days and about half will be people in town for two to three months," Kinseth said. "If a family gets burned out of their house, they may come stay with us for two months while their house is rehabilitated."

Town officials expressed pleasure with the potential for the hotel.

"To see interest is great. We're concerned with other properties (in that area), but this is definitely a step in the right direction," Chairman Keith Henderson said.

The Plan Commission approved both a recommendation to rezone the properties to allow for the hotel as well as a recommendation for conceptual approval of the development.

The items will now be looked at on June 3 by the Town Board.

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