Secret Tourists Strike Again

May 14, 2012

Waukesha, WI – National Tourism Week was celebrated May 5-13, 2012 and in an effort to enhance tourism awareness the Waukesha and Pewaukee Convention and Visitors Bureau (WPCVB) sent “Secret Tourists” out in the community. The purpose of the visits were to emphasize the tremendous daily role the frontline service staff plays in directing, informing and welcoming guests to our community.

Each Secret Tourist pretends to need directions asking front-line staff for assistance. This is one way businesses that encounter travelers can gauge the success of their front-line training programs including utilizing map pads that are offered to tourism businesses in Waukesha & Pewaukee. Visiting a total of 14 locations from various industries: gas stations, restaurants and retail, the CVB was pleased with the responses given by the front line staff.

Locally, travelers to Waukesha County spent more than $617,500 in 2011, up 8.21% from 2010! This again places Waukesha County as the 4th highest county in the state for tourism receipts, following Milwaukee, Dane and Sauk Counties respectively. All these travelers not only generate tourism revenue but also support 13,818 hospitality jobs in Waukesha County- up .78% since 2010.

The WPCVB actively markets to the business, sports and leisure traveler doing their part to support the statewide traveler spending exceeding $16 billion in 2012! This is a testament to the power of travel and its impact on the state’s economy as one of the three pillars of industry with manufacturing and agriculture.

WPCVB “Secret Tourists” were awarded small tokens of appreciation for proper answers and were provided additional Visitors Guides and maps serving as a reminder and resource for offering great customer service.

The Convention and Visitors Bureau is dedicated to the promotion of Waukesha & Pewaukee, WI, as a business and leisure destination. The allure of the area has been publicized by being chosen to host ABC’s Good Morning America, named “Best Affordable Suburb” in the US – Business Week and named America’s 8th “Best Place to Raise a Family” – Forbes Magazine. Additional community information can be found at www.visitwaukesha.org.

# # #

Community Watch

» Brookfield Blue Sox pick up key win over West Bend 12:08 PM

» Jury reaches guilty verdict in connection with Brookfield drive-by shooting Updated:  10:50 AM

» Dick's Sporting Goods to open Aug. 5 in Brookfield 7/25

» 2016 Waukesha County Fair coverage 7/22

» Brookfield East choir to perform with Foreigner at Waukesha County Fair 7/22

» Wisconsin Athletic Club nearing town of Brookfield opening Updated:  7/21

» Social media story on the storms rolling through Milwaukee area 7/21

» Resources available to Waukesha County residents during extreme heat 7/21

» Initial Reaction Podcast: Wisconsin Badgers football, WIFCA All-Star game 7/20

» Brookfield Central baseball unable to pull upset in regional loss to Sussex Hamilton 7/19

» Former Brookfield East coach Tom Swittel goes out with WFCA All-Star Game win 7/19

» Brookfield board comfortable with lights 7/19

» Brookfield Portillo's opens its doors 7/19

» #BestSummerEverNOW: Share your 2016 summer photos of you in the Milwaukee suburbs Updated:  7/18

» Live coverage: 2016 WIAA Summer Baseball Sectional Round Updated:  7/18

» Brookfield plan commission advances Wimmer's Linx Club apartment, hotel project Updated:  7/18

» NOW's user submitted stories, photos will be discontinued in early August 7/18

» New Brookfield Central AD Don Kurth to bring wide variety of experience 7/16

» Elmbrook Humane Society teams up with other area shelters to save cats in need 7/13

» Brookfield's Dominic Days returns this week 7/12

» Brookfield East's upset bid falls short in Greater Metro baseball tournament 7/12

» Brookfield Central baseball team wins three of final four regular-season games 7/12

» Brookfield East's David Horneffer wins USTA tournament 7/12

» Brookfield Blue Sox shine in Land O'Lakes All-Star Game 7/12

» Brookfield to be represented by five players at WFCA All-Star Game 7/12

View All Posts Got a tip? Welcome rss

Waukesha County Fair

 

The 2016 Waukesha County Fair saw rain, scorching temps and tropical humidity throughout its five-day run. Check out our stories, photos and video from the fair, including coverage of the new pig, duck and goat races, the 50th annual Fairest of the Fair contest, as well as a ranking of the top food items.

Best Summer Ever

 

We've made it easy for you to get out and go this summer. From hitting the trails for a bike ride or walk, to where to find beer gardens in the area, to the best places to swim in Waukesha County to the best summer drinks and summer reads, check out our 2016 summer guide.

Advertisement

Advertisement

CONNECT    

Advertisement