Digital Marketing Summit Returns to Marquette

Feb. 19, 2014

The fast-changing world of digital advertising and marketing will be the focus of a daylong conference at Marquette University on March 19, 2014.

The second annual Digital Advertising + Marketing Summit -- part of Marquette's Insight Summit Series -- will feature 14 sessions with speakers sharing insights, expertise and experience on how to take your digital marketing to the next level.

The lineup features digital thought leaders from brands and organizations such as Rockwell Automation, Harley-Davidson Motor Company, Turner Broadcasting, CUNA Mutual Group, the Interactive Advertising Bureau (IAB),, Millenial Media, Riddell, Nectar Online Media and agencies such as Laughlin Constable, Goodby Silverstein and Partners and Raidious.

Lead sponsors for the event are Marquette’s Diederich College of Communication and Laughlin Constable.

“Digital communication continues to change rapidly,” said Dean Lori Bergen of the Diederich College of Communication. “We believe it’s our role to help professionals and our students stay current with best practices and thought leadership. So we’re delighted to bring this event back to Marquette's campus for a second year.”

Last year’s Summit was a sold-out event, drawing more than 500 attendees. As with last year’s event, the focus is on providing insights on the digital trends and strategies that matter most to marketers.

“Laughlin Constable is proud to partner once again with the Diederich College of Communication at Marquette University to bring about the 2nd annual Digital Summit,” said Paul Brienza, EVP of Digital at Laughlin Constable. “The goal of the conference is to arm attendees with the knowledge of what’s on the digital horizon as well as strategies and best practices to elevate their digital marketing.”

Topics that will be covered at the event include digital strategy, user-experience (UX), digital advertising, mobile, content marketing, media habits in the digital age, ecommerce, search engine optimization (SEO), data measurement and more.

Proceeds from the event benefit a scholarship fund for students of the Diederich College of Communication at Marquette University.
For tickets and more information about the event, go to Information is also available on Facebook and Twitter.

The first 200 people to register will receive a free copy of the book "The Owned Media Doctrine," by Taulbee Jackson, who will speak at the Summit.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.

Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» SPORTS NOTES NOV. 19 11/25

» Glacier girls hockey to return eight players 11/25

» SCORECARD: Elmbrook Swim Club 11/25

» Brookfield/Catholic Memorial boys hockey team co-op begins fourth season 11/25

» Brookfield East has surprising gridiron season 11/25

» Brookfield panel recommends approval of public assistance for Milwaukee Tool expansion 11/24

» Brookfield Central's Kennedy proud of football team's effort in winning conference title 11/24

» Fairview South's annual Silent Auction and Craft Fair to raise funds for school iPads 11/24

» City of Brookfield to discuss potential financial aid for Milwaukee Tool expansion 11/24

» Sport Shorts: Nov. 26, 2015 11/24

» Oak Creek girls basketball team pulls away from Brookfield Central in second half 11/24

» Sports Notes: Nov. 26, 2015 11/24

» Brookfield East's Matt Szews named Volleyball Player of the Year, first-team all-state 11/24

» Brookfield Academy: Nov. 26, 2015 11/24

» Elm Grove library friends group kicks off holiday season with Lights of Love and tree lighting event 11/23

» Elm Grove board approves small levy increase 11/23

» School Notes: Nov. 26 11/23

» Brookfield Square to open at 6 p.m. Thanksgiving evening, 6 a.m. for Black Friday 11/23

» New Brookfield classes combine fitness for moms with their kids in strollers 11/23

» Elm Grove to vote on 2016 budget tonight 11/23

» Brookfield East girls basketball team starts out 2-0 11/23

» Brookfield East soccer team names three senior captains as MVPS 11/23

» BEAST Robotics team asks for volunteers, mentors to help build robot next year 11/23

» Brookfield East girls swimming team looks back on excellent season 11/23

» Coach Nash pleased with improvement on Brookfield Central boys volleyball team 11/23

View All Posts Got a tip? Welcome rss



2015 Writing Contest


(Click image for details)

Local Business Directory